Barncancer Fonden noticed a favorable reaction to a Swedish shampoo ad featuring a woman with “waving” hair that activated upon a subway train’s arrival. They decided to go a similar route with their advertisement, but added something to the end of the spot that’s moving in its own right. At first, it’s a fun and interactive poster that takes advantage of today’s technology. It then turns into a sobering reminder of a reality that many of us are quick to forget about. Take a look at the ad below.
(via Barncancer Fonden)
It’s difficult not to be moved by that.